Archive for January 2010

Will Automated Decision Support Tools Replace the Business Analytics

Will automated decision support tools replace the business analytics? Whereas removing the ‘human element’ always seems like a good idea (“it’s never the computers fault!”), there’s something to be said for adding a ‘creative’ momentum in form of the human mind to a decision. So called decision engines might be able to point out upcoming trends but creativity in implementing learnings from analytics should never be underestimated and will not be able to be replicated by an automated system.

Analytics between old and new world

Custom business analysis integration for TV Guide comparing web and mobile engagement for optimization of advertising revenue, engagement and app distribution.