Archive for August 2007

The Decline of the Yellow Pages

The improvement of search engine algorithm and the appearance of local portals caused a steady and drastic traffic decline for online yellow page services. Since the beginning of 2006 pure yellow pages like the SuperPages (, YellowPages (, and lost 50% and more traffic volume. None of the online yellow page providers play a significant role among the leading web sites, as they combined reach less than 0.1% of Internet users.