Fighting Search Engine SPAM

Some websites use search engine spamming techniques to get around spam filters. But it is not as easy as that. Google is doing its best to stop or prevent spamming. The penalty to spammy websites may be either be dropped ranking or no visibility on the search results. Unless you want these penalties, stop spamming the search engines.

In 2006 one of Google’s initiatives in the area of communication was to notify some webmasters in case of a violation of Google’s Webmaster Guidelines. A large number of these good-will emails to webmasters have been brought about by spam reports from our users.

In 2007 as an extension and complement of this democratic principle, Google wants to further increase the users’ awareness of webmaster practices that do or do not conform to Google’s standards. Such informed users are then able to take counter-action against web spam by filing spam reports. By doing so a mutually beneficial process can be initiated. Ultimately, not only will all Google users benefit from the best possible search quality, but also will spammy webmasters realize that their attempts to unfairly manipulate their site’s ranking will not pay off.
Google’s spam report forms are provided in two different flavors: an authenticated form that requires registration in Webmaster Tools, and an unauthenticated form.
An authenticated spam report is analyzed and then used for evaluating new spam-detecting algorithms, as well as to identify trends in webspam. Google’s goal is to detect all the sites engaging in similar manipulation attempts automatically in the future and to make sure our algorithms rank those sites appropriately. Google does not want to get into an inefficient game of cat and mouse with individual webmasters who have reached into the wrong bag of tricks.
Google’s investigates every spam report from a registered user. Spam reports to the unauthenticated form are assessed in terms of impact, and a large fraction of those are reviewed as well.

So, the next time you can’t help thinking that the ranking of a search result was not earned by virtue of its content and legitimate SEO, then it is the perfect moment for a spam report. Each of them can give Google helpful information for the continual optimization of its search algorithms.

How Google fights Search Engine SPAM

1. Google Sandbox
Some webmasters will deny it’s existence but Google considers the age of a website in measuring its importance. Most new websites suffer the Google Sandbox filter. The filter aims to identify whether the website has something good to offer to online users.

2. Link Filtering
Since links are important in increasing a website’s rank on Google, were resorting to link farms. But link farms will not – and have not for at least two years – help your website get good rankings. Link farms can even hurt your website’s rank badly. As much as possible, get natural links by adding quality relevant content to your website rather than participating in link farms.

Google also filters websites with suspicious number of links being added in a short period of time. Don’t think that just because you have added a thousand link to your website, your Google ranking and visibility will go up. Google’s algorithm will find out how you were able to come up with such a huge number of links.

3. Spam Techniques Filter
Google dislikes websites using spam techniques. Some websites attempt to spam Google’s ranking algorithm by using spammy search engine optimization techniques like the use of invisible text, doorway pages, JavaScript redirects and other techniques. Google uses a -30 filter on these websites: If your website is identified as using spammy search engine optimization techniques, your ranking will be dropped off by 30 spots. So if you enjoy the 20th ranking before, beware because you might be dropped off to the 50th spot.

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