Global Marketing Strategy

What is a truly Global Marketing Strategy? Global marketing encompasses  worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. A global marketing strategy hence requires an approach that extends over traditional PPPP marketing considerations.

This is a list of things to keep in mind when preparing a global marketing strategy:

  • Differences in consumer needs, wants, and usage patterns for products
  • Differences in consumer response to marketing mix elements
  • Differences in brand and product development and the competitive environment
  • Differences in the legal environment, some of which may conflict with those of the home market
  • Differences in the institutions available, some of which may call for the creation of entirely new ones (e.g. infrastructure)
  • Differences in administrative procedures
  • Differences in product placement.
  • Differences in the administrative procedures and product placement can occur

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