Archive for the ‘Business Intelligence’ Category.

Shoe Analytics

The screen-shot below shows a custom web analysis integration I developed (together with Alfred Lin) for the online shoe retailer Zappos. The objective for this dashboard is to provide a funnel overview for the marketing channels Pay-Per-Click, Affiliate, Email and SEO to visualize conversion rates within the eCommerce site (from homepage down to checkout) for the better allocation of marketing budgets (which in this case exceed to cost of personal).


Data Sources: Google Analytics, DoubleClick, Comission Junction (batch), Custom DBs, incl. Email. Interface: Adobe Flex.