Beyond Webanalytics

While talking to several dozen of enterprise marketers (read: ‘CMOs’), I was amazed to learn how many marketing professionals seem to be content using very basic online analytic tools and implementations. In response I prepared this presentation on advanced web analytics and data integration. Below please find the version I used for my speech at iMarketers in San Diego on October 19th 2010 and subsequent in-house events at Zappos, Verizon and COX.