KAMEIR

Global marketing encompasses  worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. A global marketing strategy hence requires an approach that extends over traditional PPPP marketing considerations.

This is a list of things to keep in mind when preparing a global marketing strategy:

• Differences in consumer needs, wants, and usage patterns for products
• Differences in consumer response to marketing mix elements
• Differences in brand and product development and the competitive environment
• Differences in the legal environment, some of which may conflict with those of the home market
• Differences in the institutions available, some of which may call for the creation of entirely new ones (e.g. infrastructure)
• Differences in administrative procedures
• Differences in product placement.
• Differences in the administrative procedures and product placement can occur

A great program that teaches about the importance of international business can be found here.