Archive for the ‘Search’ Category.

WANTED: 6.8 Billion Googles

It seems to be common sense: if you are searching for something you should be the dominating filter. You in this case might be: male, 38 years old, residing in Southern California, speaking American English, drives a SUV, college education in … etc. The more you inject ‘you’ into a search the less results you would get and consequently you will spend less time looking through results that do not matter to you. So, shouldn’t there be 6.8 Billion Googles?

Instead search engines typically use one filter (algorithm) for all users of their engine, consequently delivering the same result for all its users. Index size does not matter. Even if the latest PR campaign by search engine Cuil seems to suggest the very same thing. More surprisingly, although Cuil apparently does not put any weight on keyword placement (specifically in domain and Title Tag) there are no signs of user centered design. Instead a search for the most obscure keywords will bring ten-thousands of ‘relevant’ SERP’s (search engine results pages) most of which will never see the back light of a monitor.

Do thousands of super-smart search engineers employed by the leading search engines miss the obvious? Not likely! So, why does it seem that the dominating search portals Google, Yahoo or MSN are holding on to patterns that seem inherently flawed?

The answer - again - seems obvious: there is little to no competitive pressure for the existing search engine to correct course. If reducing the the time to find the (only) relevant result by 50% means reducing profits by 50% would YOU do it?

Social Networks - A Reality Check

Social networks are about human interaction. Though it is questionable if online interaction with a user profile from one of the large social networks like Facebook or MySpace can be counted as such. The truth will typically emerge when one tries to have an in persona exchange of either communication, products or service. Simply put: once you buy that used sofa you need to know the physical address to pick it up. Often times you probably want to know ahead of time where JohnDoe007’s lives -or at least that he is close to you - before you decide to buy the item.

Users who do not feel comfortable posting their real address on public websites but still want to provide the important location information can now join LocDot. LocDot is the first system to provide location information between verified user without revealing their addresses to the public Internet.

You can see how far another LocDot user is away from you but in order to get access to his address you will need to ‘connect the dots’ - in this case: request access to the users profile (similar to ‘LinkedIn’).

Check it out.

How do they do that?

Vista Print sells business cards for the same price that other companies charge for shipping. Does anybody know how they do that? By ‘hiding’ the cost in the shipping fees:

Slow: 21 Days - $9.19
Standard: 14 Days - $13.19
Priority: 7 Days - $17.44
Rush+: 3 Business Days - $29.48

On actual cost of about $1.45.


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What is an individual search engine?

What is an individual search engine? I am afraid it does not exist yet. BUT IT WILL!

Which is the most used search engine?

Which is the most used search engine? For the United States that’s easy to answer: 59% of US searchers use Google (Yahoo is a distant second with about 19%).