Kameir

SAN DIEGO, June 30 /PRNewswire/ Anametrix, a leader in cloud-based business analytics technology, and The San Diego Union-Tribune, San Diego County‘s leading local media company, announced that The San Diego Union-Tribune has selected the InstaVista™ platform for both web analytics as well as real-time strategic insights across more than a dozen data sources, both online and offline.

Anametrix CEO, Blaise Barrelet added, “The San Diego Union-Tribune was one of the first publishing companies to understand the value of real-time business insights over a decade ago, with several Anametrix team members having worked on SignOn San Diego™ original web analytics initiatives.  We are thrilled to now offer The San Diego Union-Tribune the next evolution of cross-channel data aggregation, visualization, reporting, and more at a significant cost savings compared to Omniture.”

InstaVista™ is the ideal solution for multi-platform publishing companies, especially those with online newspapers, magazines and directories.  The San Diego Union-Tribune can deepen its customer relationships, both online and offline, by anticipating future interactions and buying decisions to deliver appropriate content to each individual visitor.  The San Diego Union-Tribune will also be able to offer its advertising partners self-service analytical dashboards through a cloud-based delivery model to create smarter, more effective campaigns.